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E-Learning – Strategi B2B Marketing

Materi

1. B2B Marketing Fundamental

2. Marketing and Sales Funnel

3. Pricing and Promotion Strategy

4. Strategic Tools :

• Segmentation & Targeting Techniques
• Positioning Development Techniques

5. Brand Management:

• Brand Portfolio & Hierarchy Development Techniques
• Brand Name, Tagline, & Logo Development Principles
• Marketing Communications Plan DevelopmePrinciples (ATL & BTL Plan & Budgeting)
• Brand Equity Research Interpretation Technique & Research Planning

6. Customer Management:

• Customer Relationship Management (CRM) Techniques
• Loyalty Marketing Principles
• Customer Life-Time Value Principles & Customer Profitability Analysis

7. Product Management:

• New Product Development Principles
• New Product Development Research Techniques
• Product Portfolio & Profitability Analysis
• New Product Launching Techniques
• Product Bundling & Customization Principal

8. Landing Page Optimization

9. Digital Marketing Channel

10. Marketing Goal Setup

11. Keyword Research

12. Ads Copywriting

13. Campaign Monitor & Analysis