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Advance Marketing Research & Analysis

Objective

The main objective of this course is to create a better knowledge on how important marketing research active roles in managerial and strategic decision making process. In this case, the students or doctoral candidates should realize that marketing research functions are not only providing information used by managers in their day-to-day decision making process, but it also should have a wider contribution to marketing knowledge.

Outline Course

1. Identify Main Theories and Framework
2. Identify Key Methodologies
3. Identify Emerging Trends and Issues
4. Gain Knowledge on Several Marketing Phenomenon such as Emotion, Beauty, Information Search, Business and Marketing Strategy, Organizational Performance, Reference Scales, Correspondent Analysis

Training Method

Presentation

Discussion

Case Study

Evaluation

Facilities

Training Kit

Handout

Certificate

Lunch + 2x Coffee Break

Souvenir

Pick Up Participant (Jogja only)