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E-Learning – Business Strategy

Overview

A business strategy is an outline of the actions and decisions a company plans to take to reach its goals and objectives. A business strategy defines what the company needs to do to reach its goals, which can help guide the decision-making process for hiring as well as resource allocation. The role of strategic business development is to acquire ideal clients for your highest priority services using brand promises that you can deliver upon. Deciding which targets to pursue and strategies to employ to develop new business is actually a high stakes decision. A good strategy, well implemented, can drive high levels of growth and profitability. A faulty strategy can stymie growth and frustrate valuable talent.

Outline

1. The Scope of Strategic Management

2. Business Development Strategies

3. Business Development Tactics

4. Create Strategic Business Development Plan

5. Competitive Strategy:

• External and Internal Assessment
• Competitive Strategy: Market Position Perspective
• Competitive Strategy: Resource Based View
• Sustainable Competitive Advantage Corporate Strategy and Governance
• Growth and Portfolio Strategy
• Parenting Strategy

6. Stakeholder Strategy

7. Strategy Process and Practice.

8. Strategy Management

• Environment Threat an Opportunity profile (ETOP)
• Strategic Advantages Profile (SAP)
• SWOT (Strength, Weakness, Opportunity and Threat) Analysis.